AIREM SPOTLIGHTED IN GLOBAL SERIES
We are thrilled to be a part of the upcoming series, In Pursuit of Wellness, produced for AIREM by BBC StoryWorks Commercial Productions and presented by the Global Wellness Institute. Launching on November 1st, In Pursuit of Wellness spotlights the world of wellness across industries along with its most innovative and exciting developments that contribute to individual,
community and societal wellness.
For the AIREM film, BBC Storyworks Commercial Productions follows Dr. Park in her collective beauty experience as she travels to Korea and brings forth the Korean concept of Gwallee. AIREM is based on this centuries-old Korean principle that emphasizes the importance of maintaining a self-care regime to take care of our beauty and wellness with purpose and intention. Along her journey, Dr. Park further explores the fundamentals of Gwallee and Dr. Eunice Park’s personal postpartum and motherhood journey.
“In South Korea, where I was born, there is a time-revered system of care and recovery after birth where you are taken under the wing of a postpartum caretaker for a few weeks. While I hadn’t experienced this process with my first two kids, I realized that I needed to pause and recharge. I devoted my first postpartum week to restoring my gwallee while spending one-onone time with my newborn. A recovery ritual of herbal hand and foot soaks, deep massages, healthy eating, renewing teas, postpartum skin care, rejuvenating sleep and mindful moments of meditation deeply restored my spirit. The sanujori experience helped me to appreciate the importance of self-care.”
-Dr. Eunice Park
A RECOVERY RITUAL…AND MINDFUL MOMENTS OF MEDITATION DEEPLY RESTORED MY SPIRIT.
The AIREM by BBC Storyworks Commercial Production film will be available to watch on November 1st, 2022. To receive first viewing access, sign up for our email notifications.
We look forward to sharing this moment with all of you.